Lime Media, the world’s largest experiential mobile marketing and digital out-of-home (DOOH) company, has announced a series of executive leadership moves to support its next phase of growth. The company, headquartered in Rockwall, Texas, has appointed Alex Didea as Chief Financial Officer, effective June 22, 2026. Andrew Moehlman has been promoted to Chief Technology Officer and Clay York to Chief Operating Officer, both effective July 1, 2026.
New Leadership Team
Andrew Moehlman has been instrumental in defining and refining how Lime operates and delivers for its clients and teams. As Chief Technology Officer, he will lead Lime’s technology vision, systems architecture, and digital infrastructure. Clay York, as Chief Operating Officer, will have full operational responsibility for Lime’s fabrication, production, project management, activation, and field delivery functions.
Brad Peters, who has led Lime Media’s finance organization for eight years, will transition to Senior Advisor to Lime Media and Chief Operating Officer of Oak Hills Ranch, a nonprofit retreat and event center serving families, leaders, and underserved communities in North Texas.
Original reporting: KTBS 3 (Shreveport) — read the source article.
