Boise residents can now enjoy nonstop holiday music on 107.9 LITE‑FM, which officially flipped to a 24‑hour Christmas format at 7 a.m. this morning. The station will keep the festive playlist running every day until December 27, providing a soundtrack for decorating, shopping, baking, and family gatherings throughout the Treasure Valley.
How to Listen
Listeners can tune in on the FM dial at 107.9, stream the station via the LITE‑FM Boise app, or ask a smart speaker to play “107.9 LITE‑FM” for an instant holiday boost.
Christmas Wish Initiative
Alongside the music, LITE‑FM is reviving its annual Christmas Wish campaign, a partnership with Pioneer Federal Credit Union that has helped families in the Treasure Valley for nearly three decades. Nominations open on Monday, November 9. Residents are encouraged to submit stories of families or neighbors facing hardship who could benefit from a little extra holiday cheer.
The station emphasizes that the greatest gifts often aren’t wrapped in paper but come from community support and shared compassion. By highlighting local families in need, the campaign aims to strengthen the bonds that make the season special.
Community Response
Listeners have been eagerly awaiting the return of holiday music, with many sending messages and inquiries about the switch even before Halloween. The station’s decision to launch the format early reflects the community’s desire for festive cheer during a time when many feel the weight of national and global challenges.
Local businesses and families have expressed gratitude, noting that the familiar tunes evoke memories of childhood holidays, family traditions, and the comfort of shared celebrations.
What’s Next
Beyond the music and the Christmas Wish program, LITE‑FM plans to feature holiday‑themed contests, giveaways, and on‑air shout‑outs throughout the season. The station invites listeners to stay tuned for special segments that highlight local charities, seasonal events, and opportunities to give back.
For anyone looking to add a soundtrack to their holiday preparations—or simply enjoy a festive backdrop while driving through Boise’s decorated streets—107.9 LITE‑FM promises to be the go‑to source for Christmas cheer until the season’s end on December 27.
Original reporting: 580 KIDO Talk Radio (Boise) — read the source article.
