Investigation Discovery’s new docuseries O.J. Unseen: Exploitation of Evil has brought back a disturbing hidden‑camera segment from Simpson’s short‑lived prank show Juiced. In the clip, the former football star pretends to sell a white Bronco at a used‑car lot, boasting that the vehicle’s “great escapability” would help anyone “get out of trouble.” The Bronco even appears to have a bullet hole, which Simpson points out as a selling feature.
Context of the footage
The segment was filmed during the early 2000s when Simpson was attempting a media comeback. He described the project as his own version of “Punk’d,” and kept a beer in hand throughout the production. Filmmaker Rebecca Halpern, who produced the new series, says the footage shows Simpson’s “complete and total lack of any decency,” noting that he made jokes about the murders of his ex‑wife Nicole Brown Simpson and her friend Ronald Goldman.
During the prank, a potential buyer asks whether there is “a dead body inside” the Bronco. Simpson replies, “Yeah, well, hopefully there’s no bodies in this thing,” before adding that the car is “a Bronco, a car that I personally made famous.” He also signs the vehicle, calling it “a Bronco signed by O.J. Simpson, with an authentic bullet hole.”
Reactions from the production team
Halpern says the crew was shocked by Simpson’s remarks, which included fat‑shaming comments toward women and off‑hand remarks about rape culture and the Kobe Bryant case. She adds that many involved hoped the hidden‑camera setup might prompt Simpson to confess to the murders, but the project ultimately collapsed. Distributors withdrew after the footage surfaced, and the show aired only as a pay‑per‑view special in 2006 before being released on DVD.
Simpson, who was acquitted of murder in 1995 but later found liable in a civil case and served time for unrelated robbery charges, died of prostate cancer in 2024 at age 76. The new series frames his attempts at a comeback as a desperate bid for public affection, despite the lingering pain of the victims’ families.
Original reporting: Fox News (HLL/CB) — read the source article.
