The Your
Oct 06, 2026
HyperLocal Loop
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Missouri coach says he ran final play to embarrass Kansas after controversial video

Missouri’s football program took a bold stance this weekend when head coach Eli Drinkwitz admitted he deliberately ran a late‑game play to embarrass Kansas after the Jayhawks released a viral video that used Civil War and slavery references to taunt the Tigers.

Controversial video sparks outrage

In the days leading up to the annual Border Showdown, Kansas posted a hype video on its official social‑media channels. The clip featured typical game‑day music and highlights, but also included newspaper clippings from the Civil War era, images of abolitionist John Brown and the Confederate guerrilla leader William Quantrill. The video framed Missouri as the “villain” for its historical association with slavery, a narrative that quickly went viral, garnering more than 12,000 reposts and 34 million views.

Drinkwitz’s reaction

Drinkwitz, who was visibly upset by the video, told reporters, “I was a little disappointed. I thought that was uncalled for, especially on 9/11 when we need more unity now than ever.” He added, “I was embarrassed for them, to be honest, and that’s why I tried to embarrass them at the end.” The coach’s comments reflect a belief that the rivalry should be settled on the football field, not through historical provocations.

Game‑ending play

Missouri won the contest 38‑21 after a dominant second half. With the Tigers already up by ten points and only 28 seconds left, Kansas turned the ball over on downs. Rather than kneeling, backup quarterback Matt Zollers dropped back and threw an incomplete pass into the end zone. On the next play, Missouri ran the ball to end the game, a decision Drinkwitz confirmed was intentional.

“If they’re gonna be weird about it, what’s the point?” Drinkwitz said after the win. “If they want a great rivalry on the border, awesome—let’s do it. But if they want to make it deeper than that, we’ll leave Kansas bleeding again.”

Why the response matters

For many fans, the incident underscores the importance of keeping college sports rooted in respectful competition rather than divisive historical narratives. Drinkwitz’s approach aligns with a broader call for unity and sportsmanship, especially as the nation reflects on the anniversary of 9/11.

While Kansas’ video was intended to rally its fan base, the backlash from Missouri’s side demonstrates how quickly social‑media tactics can inflame old wounds. The Tigers’ decisive victory and the coach’s candid remarks send a clear message: rivalry games are best settled on the field, not through provocative online content.

Looking ahead

Both programs will likely review their social‑media strategies ahead of next season’s matchup, ensuring that the focus remains on athletic competition and community pride. For Missouri supporters, the win and the coach’s unapologetic stance provide a satisfying conclusion to a heated week of rivalry drama.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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