Downtown El Paso businesses are preparing for a surge of customers this weekend as several major events bring crowds into the area, including Michelada Fest, Sol.
Store owners say they expect more foot traffic than usual. Many plan extra staff on hand. Others will extend hours to meet demand.
Vendors and restaurants hope the events will boost sales. Small businesses see these gatherings as a chance to reach new customers and show off local products.
The influx of visitors could create heavier traffic and fuller parking lots. Shoppers should expect crowds and plan accordingly.
City services may also shift to support the weekend. Organizers and officials often increase sanitation and public safety efforts during big events.
Local leaders say weekend events can bring a short-term economic lift and help raise the profile of downtown. Business owners will be watching how the crowds translate into longer-term customers.
