BMW has appointed Dorothea von Boxberg as its new board member for human resources, the German carmaker said in a statement on Thursday, outlining her experience in transformation processes at a challenging time.
New Leadership Amidst Challenges
The European auto industry, and German carmakers in particular, have struggled to navigate the transition to electric vehicles and growing competition from China. More recently, U.S. tariff costs and Iran war uncertainty have only added to their difficulties.
Von Boxberg, currently CEO of Brussels Airlines with previous leadership roles at Lufthansa, will replace outgoing HR boss Ilka Horstmeier from September 1, according to the company statement.
Supervisory board chair Nicolas Peter said, Dorothea von Boxberg not only brings extensive experience in implementing transformation processes, but also an outside-in perspective on our industry.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
