Appleton, Wis. – As the holiday season approaches, the Fox Cities Salvation Army opened its annual Red Kettle campaign, inviting residents to help neighbors facing hardship. The kickoff featured Milwaukee Brewers third‑base coach Matt Erickson, a native of the Fox Cities who said the event reflects the community’s spirit of service.
Community leaders rally around the cause
Erickson, who grew up in the area, told volunteers, “It’s our hometown here, and it’s a reflection of all the people here. The people who have such hearts of service. That’s been my experience.” His presence underscored the campaign’s local focus and the importance of giving back during the Christmas season.
Corps Administrator Shannon Thies explained that donations collected in the iconic red kettles fund essential services such as food assistance, shelter, and emergency aid for families and individuals confronting difficult circumstances. “Every time a community member puts money in the bucket, they are helping us support our neighbors,” Thies said.
Fundraising goal and impact
The Salvation Army aims to raise $1.1 million this holiday season, a target that will enable the organization to expand its outreach programs throughout the Fox Valley. Past campaigns have provided thousands of meals, holiday gifts for children, and critical winter heating assistance.
Local businesses and civic groups have already pledged support, and volunteers are stationed at high‑traffic locations, including shopping centers, schools, and community events, to collect contributions. The organization encourages donors of any size, emphasizing that every contribution, big or small, helps bring hope to someone in need.
How residents can help
Community members can donate by placing cash or checks in the red kettles placed at participating venues, or by giving online through the Salvation Army’s website. Thies reminded readers that the campaign runs through the Christmas season, with a final push in early December to meet the fundraising goal.
“We hope our community knows that every donation makes a difference,” Thies added. “Together, we can ensure that families in the Fox Cities have the support they need during the holidays and beyond.”
Looking ahead
Beyond the Red Kettle drive, the Fox Cities Salvation Army plans to continue its year‑round services, including job‑training programs, addiction recovery assistance, and youth mentorship. The organization invites volunteers to join its efforts, reinforcing the belief that a strong, caring community is the foundation of a thriving region.
Original reporting: FOX 11 WLUK Green Bay (local) — read the source article.
