Lufkin, Texas – The Salvation Army of Lufkin kicked off its annual Red Kettle holiday fundraising campaign on Nov. 13 at the newly opened Brookshire Brothers grocery store. The event featured a lively performance by the Central High School band and drew a crowd of community leaders, volunteers, and shoppers.
Mayor’s proclamation and community spirit
Mayor Mark Hicks took the podium to issue his annual proclamation, officially declaring the day the start of the Red Kettle campaign. “I, Mark Hicks, mayor of the city of Lufkin, on behalf of the entire city council, do hereby proclaim Nov. 13th, 2026, as the official kickoff of the Salvation Army Red Kettle campaign,” he announced.
Hicks also reflected on the meaning of the season, noting, “It just reminds me of the holidays, and you know the holidays are a time for us to reflect and think about those that are less fortunate than us and things we can do to help them.” His remarks underscored the campaign’s focus on compassion and service, values that resonate deeply in Lufkin’s faith‑centered community.
Local officials and partners join the effort
Joining the mayor were Lufkin Fire Chief Jesse Moody and state Representative Trent Ashby, both of whom expressed support for the charitable initiative. Their presence highlighted the broad civic backing for the Salvation Army’s mission to aid families in need during the holiday season.
Van Watson, representing Coca‑Cola, spoke about the company’s decade‑long involvement with the kickoff. “Our company has had the privilege to be part of the Salvation Army kickoff every year for the last ten or so years, and it’s something that we always look forward to,” Watson said. He added, “As people experience volunteering, they realize that it’s a big blessing to do so. So, it’s nice to be able to do a small part to help others, and it’s very rewarding.”
Volunteer call and friendly competition
Jenifer Philips, a spokesperson for the Lufkin Salvation Army, encouraged residents to donate and volunteer, emphasizing that “the more people we have out, the more money we raise.” She highlighted the importance of community involvement in making the campaign successful.
This year’s Red Kettle drive also features a friendly competition between the mayors of Lufkin and Nacogdoches, adding a spirited element that aims to boost participation and donations across East Texas.
Looking ahead
The Red Kettle campaign runs throughout the holiday season, with collection kettles placed at local businesses, schools, and community centers. Proceeds support the Salvation Army’s programs for food security, shelter, and emergency assistance for families facing hardship.
As Lufkan residents gather around the iconic red kettles, the city’s leaders and volunteers hope the campaign will inspire generosity and remind everyone of the season’s core message of caring for the less fortunate.
Original reporting: KLTV 7 Tyler (news) — read the source article.
