Lubbock residents have long taken pride in the city’s pioneering broadcast history. While KFYO radio celebrated its 99th birthday this September, another local media milestone unfolded on Nov. 13, 2026: the 74th anniversary of Lubbock’s first television station.
From KDUB‑TV to KLBK
KDUB‑TV first signed on the air on Nov. 13, 1952, thanks to the vision and effort of W.D. “Dub” Rogers. The station introduced Lubbock families to television, delivering news, weather, and entertainment in crisp black‑and‑white images. Over the decades, the station evolved, changing call letters to KLBK and expanding its programming to meet modern viewer expectations.
Many longtime Lubbockers recall gathering around their first television sets in the early 1950s, tuning in to KDUB for local news and community updates. The station quickly became a trusted source of information, reinforcing the city’s sense of shared identity.
Radio Roots and Community Service
KFYO, Lubbock’s oldest radio station, also reached a historic moment in 1952. Legendary sportscaster Jack Dale began his long‑standing relationship with the station as “The Voice of the Red Raiders,” bringing college football excitement to listeners across the region. That same year, KFYO started broadcasting the Sunday morning services of First United Methodist Church, further cementing its role in the spiritual life of the community. The station also boosted its daytime power to 5,000 watts and nighttime power to 1,000 watts, extending its reach throughout West Texas.
Both KFYO and KLBK have remained family‑oriented institutions, reflecting the values of traditional families and faith‑centered communities that define Lubbock.
Looking Ahead
As KDUB‑TV/KLBK celebrates 74 years, the station looks forward to a centennial celebration in 2027, coinciding with KFYO’s 100th birthday in September. The twin milestones underscore a century of local media serving Lubbock’s families, churches, and businesses.
Community members are invited to share memories, photos, and stories of the early days of television and radio in Lubbock. Local historians and longtime listeners hope the celebrations will inspire younger generations to appreciate the city’s rich broadcasting heritage.
Why It Matters
In an era of rapid media change, remembering the roots of Lubbock’s first TV station reminds residents of the enduring power of local, family‑focused communication. The anniversary is not just a nostalgic look back; it highlights the continued commitment of KLBK and KFYO to provide trustworthy news, uplifting programming, and a platform for faith‑based content that strengthens the community.
Original reporting: News/Talk 790 KFYO (Lubbock) — read the source article.
