DICK’S Sporting Goods celebrated the grand opening of its newest House of Sport location on November 13 at 2605 Preston Road in Frisco’s Stonebriar Centre. Unlike a traditional DICK’S store, the House of Sport concept blends a full‑service sporting‑goods retailer with interactive attractions that let shoppers try equipment and practice skills on‑site.
Hands‑On Attractions for All Ages
The Frisco store features an indoor rock‑climbing wall, multiple golf simulators, putting greens, multi‑sport simulators and batting cages. Visitors can swing a bat, work on their short game, or test their climbing abilities without leaving the mall. The facility also includes a dedicated area for kids to explore sports in a safe, supervised environment.
Expanded Services for Athletes
Beyond the interactive zones, DICK’S offers a suite of services aimed at serious athletes and weekend warriors alike. Shoppers can schedule golf‑club fittings, have gloves steamed for optimal grip, bring bicycles in for repairs, and personalize apparel or gear with custom embroidery and patches. These services are designed to keep local athletes performing at their best while supporting the community’s active lifestyle.
Opening Weekend Highlights
The launch weekend featured appearances by several North Texas sports figures. Former Dallas Mavericks star Dirk Nowitzki visited the store on the morning of Nov. 13, followed by Dallas Cowboys tight end Jake Ferguson from 6 p.m. to 7:30 p.m. that same day. Texas Rangers third baseman Josh Jung is scheduled to appear on Nov. 14 from noon to 1:30 p.m., giving fans additional opportunities to meet local heroes.
Shoppers also enjoyed special promotions. The store offered $10 off purchases of $50 or more, and the first 100 adults each morning received mystery gift cards. The first 100 children each morning were given Topps trading‑card packs. An interactive event called “Unlock the DICK’S Vault” added another layer of excitement to the celebrations.
Impact on the Frisco Community
By integrating retail with experiential sports, DICK’S House of Sport aims to become a community hub where families can discover new activities, improve their skills, and connect with local athletes. The location is expected to draw visitors from across the Dallas‑Fort Worth metroplex, supporting the Stonebriar Centre’s role as a regional shopping and entertainment destination.
Local business leaders have praised the opening as a boost to Frisco’s economy, noting the potential for job creation and increased foot traffic for neighboring retailers. The store’s blend of retail and recreation aligns with Frisco’s growing reputation as a family‑friendly city that values health, fitness, and community engagement.
Looking Ahead
DICK’S plans to host regular events, clinics, and tournaments at the Frisco House of Sport, providing ongoing opportunities for residents to learn, compete, and stay active. With its emphasis on hands‑on experiences and personalized service, the new location exemplifies a modern approach to sporting‑goods retail that serves both serious athletes and casual hobbyists.
Original reporting: Local Profile (DFW) — read the source article.
