For 70 years Lubbock families have gathered around a twinkling holiday village known as Santa Land. The tradition began officially in 1956 at Mose Hood Park on Avenue Q and 23rd Street, though earlier Santa appearances were already part of the city’s seasonal celebrations.
Early Years (1956‑1973)
From its inaugural year until 1973, Santa Land was hosted in Mose Hood Park. The park’s open space allowed a modest setup of lights, a fire pit, and a visit from Santa and Mrs. Claus. Local newspaper archives preserved by Lubbock Lights document those early festivities.
Gen X Era (1974‑1990s)
When the city outgrew Mose Hood, the event moved to Clapp Park at 40th and University. Many residents who grew up in the 1980s recall the large bonfire pit, re‑creation of reindeer stables, and the smell of wood smoke that made the night feel magical. One longtime attendee, Bucky, remembers “throwing wood in the huge bonfire pit” and believing the reindeer were real.
Millennial Years (1990s‑2002)
Later, Santa Land found a home across from the Civic Center, near the site that now houses Buddy Holly Hall. Attendees like Wes recall a fire pit lined with cinder blocks and the simple pleasure of sipping hot chocolate while watching high‑school mariachi bands perform.
Current Home (2002‑Present)
Since 2002 Santa Land has settled at Mackenzie Park (301 I‑27). The park’s wooded area adds a natural backdrop to the holiday lights, and ample parking makes it convenient for families. Performers continue to entertain, ranging from local high‑school bands to community choirs. In 2006, Kaylee sang on stage for the first time, humorously noting she needed a friend to mouth the words to “Santa Baby.”
What Makes Santa Land Special
Across every location, the fire pit remains a central memory. Visitors gather around the yule logs, sharing hot chocolate and hot dogs while waiting for their turn with Santa. Many say the warmth of the fire and the community spirit are the true gifts of the season.
The City of Lubbock is expected to announce official opening dates for the upcoming season soon. Whether you’re a longtime resident or a newcomer seeking holiday cheer, the line to see Santa is worth the wait—each child receives a personal wish from the man in red.
Original reporting: News/Talk 790 KFYO (Lubbock) — read the source article.
