Atlanta’s two historic music venues have officially adopted new names after entering a naming‑rights partnership with Georgia‑based natural‑gas provider Scana Energy. Effective today, the downtown Buckhead Theatre will be known as Buckhead Theatre by Scana Energy, and the southwest Atlanta outdoor venue will be called Scana Energy Amphitheatre at Lakewood, according to The Atlanta Journal‑Constitution.
Both venues are operated by Live Nation. The Buckhead Theatre, located on Roswell Road, seats roughly 1,400 and opened as a movie house in 1930 before becoming a live‑music destination in the 1970s under concert promoter Alex Cooley and Peter Conlon. The venue has hosted acts such as Charli XCX and Victoria Monét, as well as comedy shows and private events. Lakewood Amphitheatre, an outdoor facility established in 1989, accommodates about 19,000 guests across covered and lawn seating and has featured performances by Young Thug and Kehlani this year.
Scana Energy’s general manager Jen Bowden told the AJC via Zoom that the partnership aligns with the company’s goal of connecting with community experiences that generate “good energy.” She added that having two venues under the Scana Energy banner was not the original plan but fits the company’s broader expansion strategy, which began with a rebranding effort earlier this summer.
Rob Scolaro, senior vice president and head of venue sales at Live Nation, said in a prepared statement that the two venues offer “different ways to spend a night with live music” and that Scana Energy’s support extends “beyond the stage” into community investment. Details of any philanthropic component of the deal are still being finalized, Bowden said.
This is Scana Energy’s first naming‑rights agreement. The partnership follows two other Live Nation venue renamings in the region: iThink Financial’s naming of the Tabernacle in August and Synovus Bank’s rebranding of the Cadence Bank Amphitheatre at Chastain Park last year.
Upcoming performances highlight the venues’ continued relevance. The Buckhead Theatre will host country duo The War and Treaty and comedian Adam Ray in the coming weeks, while Iron Maiden is slated to play at the Scana Energy Amphitheatre at Lakewood in May.
What’s next: Fans can purchase tickets for the listed shows through the venues’ official websites. Scana Energy has indicated that additional community‑focused initiatives will be announced later in the year, though specific dates have not yet been released.
Sources: ajc.com
