Madison, WI – As the holiday season approaches, a group of local businesses is turning to online fundraising to support Second Harvest Foodbank of Southern Wisconsin through the WMTV Share Your Holidays campaign. The 31‑year‑old effort seeks to raise $1.5 million to help families and individuals experiencing food insecurity.
Epic employees mark 25 years of participation
Rebecca Artall, an event projects manager at Epic, highlighted the company’s long‑standing commitment. “This is the employees’ 25th year participating, with over a decade involved in the digital drives,” she said. Last year Epic’s staff contributed the equivalent of more than 450,000 meals, and the goal for this year is to reach the 500,000‑meal milestone.
Epic’s fundraising activities include a bake‑off where each vote counts as a donation, and a light‑hearted challenge that lets employees “pie” managers if a team meets its target. “It’s a good way to really get the teams involved, get staff excited, and make a really big impact in the community,” Artall added.
Pellitteri Waste Systems shifts to digital giving
Pellitteri Waste Systems, which began traditional food drives in 2009, moved its efforts online during the COVID‑19 pandemic. Grace Kaetterhenry, the company’s customer service manager, explained that the digital shift allowed the organization to continue supporting the food bank when in‑person collections were not advisable. Pellitteri’s online goal for this year is $7,000.
Kaetterhenry said the company shares the drive through email blasts, social‑media posts, and partnerships with community groups. “You can do a lot with it because it’s just a link that you’re providing to people. That gives you the opportunity and the time to really get more contributions through communications,” she noted.
How residents can help
Both businesses and individual donors can contribute or start their own fundraising pages via the Share Your Holidays portal on the WMTV website. The platform makes it easy for anyone to spread the word with a simple link, encouraging broader participation across the Madison area.
Second Harvest Foodbank distributes the collected funds to local pantries, ensuring that meals reach those who need them most throughout Southern Wisconsin. With the combined efforts of corporate partners, community members, and online supporters, the campaign aims to make a measurable difference in the fight against hunger this holiday season.
Original reporting: NBC15 WMTV (Gray) – local — read the source article.
