The holiday spirit arrived early in Des Moines this weekend as the ninth annual Des Moines Holiday Boutique filled the EMC Expo Center with festive décor, local vendors and a bustling crowd of shoppers. Over three days, more than 200 small businesses—from clothing boutiques and coffee roasters to handmade‑gift makers and soap artisans—displayed their wares, giving residents a chance to find unique presents while supporting hometown entrepreneurs.
Local vendors celebrate community connections
“It’s just a really good feeling pre‑holiday event. I love it,” said Jennifer Freking, owner of Pink Hummingbird, a boutique that offers handcrafted accessories. For Freking and many other vendors, the boutique is about more than sales; it is an opportunity to build relationships with neighbors and fellow business owners.
Jocelyn Gamez, owner of Piel Canela Coffee, echoed that sentiment: “It’s amazing that they choose small vendors and that people are willing to come support small business rather than doing all their Christmas shopping elsewhere. They don’t only support the business; they support the person behind it and all that hard work. So that just means everything to us.”
A tradition that keeps growing
Many participants have made the Holiday Boutique a yearly tradition. Freking, who first joined five years ago, reflected, “Five years later, here I am. Just followed my dream.” Newcomers are equally hopeful. “We would love to be here many more years,” Gamez added, looking ahead to future editions.
Beyond the products, vendors highlighted the lasting friendships forged at the event. “It really is about local community,” Freking said. “There are so many of us I’ve met over the years just from coming here. We all want to communicate with other people and have these great relationships and sell our business and build our business.”
Young entrepreneurs take the stage
The boutique also gave a platform to the next generation of entrepreneurs. One young vendor expressed pride in sharing her creations and hopes to one day see her products on store shelves. Two brothers showcased beeswax candles, handmade wallets and keychains, encouraging other kids with the message, “You can do it if you put your mind to it.”
Supporting the local economy
By gathering a diverse array of vendors in one festive space, the Holiday Boutique not only provides shoppers with unique holiday gifts but also injects revenue into the local economy. Small‑business owners reported increased exposure and sales, reinforcing the importance of community‑focused events in sustaining Des Moines’ entrepreneurial spirit.
Organizers plan to continue expanding the boutique in future years, inviting even more vendors and expanding the range of products offered. As the holiday season progresses, the event serves as a reminder that supporting local businesses strengthens families, neighborhoods and the broader community.
Original reporting: KCCI Des Moines — read the source article.
