For more than a quarter‑century, WLIT (93.9 LITE FM) has been Chicago’s go‑to source for holiday tunes, delivering a continuous soundtrack of classic carols and modern yuletide hits throughout the season. This year the station is moving the start of its all‑Christmas programming even earlier, with the official flip to nonstop holiday music slated for 3 p.m. Thursday.
Earlier starts become the new norm
Historically, LITE FM began its holiday format in early November, but the exact date has shifted over time. In 2006 the station first turned on Christmas music on November 2, according to media reporter Robert Feder. The station moved the switch to November 1 in 2022, and again in 2024. In 2023 the flip occurred on November 2, while last year the station delayed its start until November 4. This Thursday’s 3 p.m. launch marks the earliest start since the 2022 schedule.
How listeners can tune in
Fans can enjoy the festive programming on traditional FM radio, via the station’s online stream, or through the iHeartRadio app. The transition will be highlighted by a commercial‑free broadcast from the Griffin Museum of Science and Industry, giving listeners a unique holiday‑themed audio experience tied to a beloved Chicago institution.
Why the early switch matters to families
For many Chicago families, the arrival of nonstop Christmas music signals the beginning of seasonal traditions—decorating homes, baking cookies, and gathering for holiday movies. By starting the playlist earlier, LITE FM provides more opportunities for parents and children to share these moments together, reinforcing the values of family and community that are at the heart of the city’s holiday spirit.
Community response
Listeners have long praised the station’s commitment to a full‑time holiday format, noting that the constant stream of familiar songs helps set a joyful tone for the season. Local businesses often partner with the station for holiday promotions, and the upcoming Griffin Museum broadcast is expected to draw additional attention to the museum’s seasonal exhibits.
Looking ahead
WLIT’s early start is part of a broader trend among Chicago radio stations to capture listeners’ attention sooner in the season. As the city’s neighborhoods gear up for holiday markets, light displays, and charitable events, the station’s festive programming will serve as a soundtrack that unites residents across the city.
Whether you’re commuting on the ‘L’, cooking a holiday feast, or strolling through a downtown market, WLIT 93.9 LITE FM’s Christmas music will be there to accompany you from Thursday afternoon through the end of the year.
Original reporting: Block Club Chicago — read the source article.
