Las Vegas – As Halloween approaches this Saturday, the American Red Cross of Southern Nevada is reminding drivers and families to stay vigilant on the city’s streets. Executive Director Bridget Posson says the excitement of costumes, decorations and candy can distract both pedestrians and motorists, increasing the risk of tragic accidents.

Higher risk on Halloween

Research cited by the Red Cross and published in JAMA Pediatrics shows that the chance of a pedestrian being struck and killed by a vehicle is about 43% higher on Halloween than on a typical day. The warning comes at a time when traffic‑related deaths in the Las Vegas Valley have been a persistent public‑safety issue.

Traffic fatalities in the valley

According to the Las Vegas Metropolitan Police Department, 101 traffic‑related deaths have been recorded in the department’s jurisdiction so far in 2026, down from 131 deaths reported by Oct. 25, 2025. In 2025, the department logged 163 traffic deaths—the highest total since 2006—with 67 of those involving pedestrians.

Children most vulnerable

Posson emphasizes that children ages 4‑8 face the greatest danger of being struck and killed during Halloween festivities. She urges parents and drivers to take concrete steps to protect young trick‑or‑treaters:

• Use sidewalks whenever possible and cross at marked crosswalks.
• Look both ways before crossing and walk, not run, between homes.
• Carry flashlights and wear reflective clothing or costume accessories after dark.
• Stay alert to traffic and avoid distractions while walking.
• Drivers should slow down in residential neighborhoods, watch for children, and never drive under the influence of drugs or alcohol.

Preventing distractions

Posson notes that both pedestrian behavior and driver distractions contribute to dangerous situations. Excited children may dash between houses without checking for traffic, while drivers who glance at phones or other devices may miss pedestrians entirely.

Resources from the Red Cross

The American Red Cross of Southern Nevada also offers an emergency app that provides first‑aid guidance for anyone who needs to respond to a medical emergency on the night of Halloween or any other time.

Community call to action

Local safety advocates are urging the community to heed these recommendations and keep the holiday enjoyable for everyone. By slowing down, staying aware, and using reflective gear, families can help ensure that Halloween remains a night of fun rather than tragedy.

Original reporting: News 3 KSNV Las Vegas (local) — read the source article.